Friends, are you struggling from website ranking for your targeted keywords like others? Frustration is natural, but still, there are proven ways to get rid of this situation. To create a win-win situation for your website in this competitive world you need to implement basic yet effective SEO strategies. Here, in this post, I am going to point out all important SEO factors that keep you ahead in the entire ranking hurdle. Remember, our motive is not only getting the top position in SERP(search engine result page) but also maintaining the stability in this cutthroat competition.
Here, are some factors that every SEOs and Webmasters need to follow.
Meta Title and Description: They play the biggest role in SEO ranking. A well-optimized meta title and description tags effortlessly push your website up on SERP. Make sure these two must include your targeted keywords and the length should be 60-70 characters for meta title and between 160-170 characters for meta description according to the current trend.
Content Optimization: Another important factor. A good optimized content keeps your visitors (users) engaged. Also, it helps to increase the percentage of returning visitors. Search engine bots remember such quality web pages for a long time and next time if similar query trigger, they show up these web pages to searchers.
keyword proximity, keyword prominence, keyword density, Text to HTML Ratio and Heading tags are the prime members of a well-optimized SEO content. Also, make sure there’s no duplicate content present on your website, whether it is an internal duplicate content or external.
Page Speed: A good page loading speed does your job easy. Ideal load time for a website is considered as 3 seconds or less. Use minified CSS & JavaScript files and optimized images for this concern.
Sitemap.xml File: Upload a well-optimized sitemap.xml file to root directory (main directory) of your website. It helps web crawlers to understand your site structure properly. And so, they can easily switch between the web pages inside your website and fetch the information back to the server.
Broken Links and Bad Backlinks: If you are observing a regular downfall in your SEO rankings, must check these two terms as they are known as the main causes of ranking drops. Fixing broken links and removing bad backlinks boost your overall SEO ranking.
Responsive Design: A site must be search engine friendly as well as user-friendly. To make this possible you need to create a responsive design website. A responsive structure shows full-width content and so, it offers a better user interface in all devices whether it’s a laptop, a mobile or a tablet.
Canonical Issue: Resolve this issue as soon as possible if they exist for your site. This issue puts your domain into big trouble, like a patient in ICU.
Quality Backlinks: Last but not the least factor. Create high-quality backlinks for your website. A single good quality backlink is more valuable than thousands of poor quality backlinks. One more thing that must be remembered that the linking site should be of high domain authority, low spam score and relevant to your site.
There are some other factors that definitely exist but the above are prominent ones. By here, I wrap up my post and hopefully, it will help you to achieve your goal.
