Online reputation management is a process through which the reputation of any online identity is made positive it can be anywhere like any social media platform or any search engine. The positive reputation of how famous and good the brand is is all calculated by the reviews and ratings by the people throughout the world.
The rating and reviews given by the people for any enterprise or any brand is really very effective in this modern era before visiting to the physics location to buy any service or product from any company everyone is going online and researching there product to find the best and to find the best they are checking the ratings and the reviews and if they found all positive then chance of buying your product and visiting your enterprise is increased.
This Online reputation has increased tremendously in this era so to maintain a positive reputation in the market a brand or a company has to work very hard so that they can maintain a reputation in the market and online content that is being seen by people.